Brands like 19 Crimes and The Walking Dead Wine have already seen the benefits of the augmented reality labels, driving high sales and over 1.3million app downloads for Treasury Wine Estates. Shanken News Daily published an article in June 2018 that provides an overview of Treasury's enthusiasm for this technology.
"The program has generated a positive retailer response along with a wealth of consumer data, and (CMO Michelle) Terry is confident that the app will continue to drive interest in TWE’s brands, including future innovations. “We feel that Lindeman’s Gentleman’s Collection has the most room to run, and we’ve created a lot of rich content for that brand,” she says. Matua Sauvignon Blanc, which ranked number 40 on Wine Spectator’s Top 100 Wines of 2017, is also set to receive more backing, including augmented reality marketing efforts." Shanken News Daily (6/2018)
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